Everyone from pollsters to pundits got the result of the US presidential election wrong.
But few can have made it in such an expensive manner like what N
Newsweek and a partner that prints up special commemorative issues has been forced into an embarrassing recall, after it sent out 125,000 copies of its Madam President issue designed to celebrate Hillary Clinton’s win.
From the Editors: 2 special edition covers for 2016 election outcomes were produced by a Newsweek licensee, Topix Media, and not by Newsweek pic.twitter.com/MwC4RytGbC
— Newsweek (@Newsweek) November 7, 2016
Hillary Clinton signs a "Madame President" edition of @Newsweek for a supporter backstage (photo by @sullyfoto) pic.twitter.com/gQUzNBPVUh
— Liz Kreutz (@ABCLiz) November 8, 2016
Although Topix Media had also prepared a Donald Trump version it thought it was safe to dispatch only the version detailing “Hillary Clinton’s historic journey to the White House”, as the cover put it.
“Like everybody else, we got it wrong,” Tony Romando, chief executive of Topix Media, told The New York Post.
The edition appeared on shelves on Tuesday but was hastily withdrawn.